Firstly, I've been learning SEO all the time since I was 20 (nearly 7 years ago) and I have ranked on the 1st page of Google SERP for some of the most competitive keywords in the internet. Thus, I love to think I know quite a lot about the subject and can give some information in this area.
For all of you who have no idea why backlinks are important, i want to say that if you want to generate traffic from Google, they are really crucial. Backlinks from other websites to your website are generally a vote that notify Google you are trustworthy and you are a useful resource for no matter what your website is about.
A huge percentage of my revenue to affiliate websites is coming from Google, and the difference between second position and first position can literally be a lot of money extra on my bottom line.
Search Engine Optimization is usually separated into 2 parts: onsite optimization & offsite optimization. Onsite is adjustments you make to the content of your website to help with search rankings. In my guide on WordPress Search Engine Optimization I gave many ideas on this that you can also apply to websites that are not operating the Content management systems.
Right now we will have a look at the offsite side of things, which is link building.
Rather than just showing you how to do this or how to do that that many SEO guides do, I also want to reveal a few rules that I think are crucial in creating a website that attracts a large number of good quality backlinks. A short while ago you may take a automatic method to SEO, but the internet is now far too social to depend on outdated strategies to help your website achieve greater rankings.
Building Website For People
I can’t remember who said this term but it is one of my favorites: “Google follow people.” Not just following this method you in the direction of create an truthful, reliable website, it is also a very genuine way to get backlinks to your website.Do you notice how Wikipedia completely dominates Google SERP? I don't think they really should be ranking for 70% of the keywords that they do, but Jimmy Wales create a website for people. It's a useful source of information that thousands of people normally choose to use, and for that reason, people discuss them.
For many competitive keywords on the internet you will also discover many famous blogs, forums and social platforms rank on Google first page. If you can let enough true people to discuss about what you are doing, then you are on the right way. When people discuss about you on the internet, backlinks comes automatically.
Guest Posting
I write about guest posting a lot but actually it has its own advantages. Not only your guest posts generate traffic to your website from relevant blogs, it is also a fantastic method to create backlinks with the anchor text you create by yourself around the keywords you want to rank for.I have written a lot of guide to guest posting that gives you more about the case studies, so read that for a in depth guide on how to create backlinks from guest posting. To describe how this works in the most basic of styles, when you write posts (free of charge) for another blog, they are pleased to give backlinks to you in the author box in exchange for your articles.
Be Informative and Useful Website
These are some well-known good examples, but there're basically thousands of great websites on the internet. The goal of this blog is to help people leave the bad finance situation and make a good living on the internet. My best friend Nick Hong's product review blog, NickHong.com provides very great value to his readers, as he always make very in depth and informative review on the internet marketing products, such as Siege Commissions Review and Blogging With John Chow Review, you might want to check it out.
Ask yourself if your website is giving your readers what they really need. If it is negative, then for what reason should the readers care about you? It may not sound good but all people active on the internet in any space online is normally just thinking of what is in it for themselves. If you can provide them what they need, you can get what you need for sure.